By Arthur W. Einstein
This publication strains Packard’s ads historical past from 1900 via 1958, according to unique study that incorporates numerous first-hand interviews with the folk who made it take place. full of reproductions of Packard advertisements (some in color), the booklet seems to be past the outside to envision how the ads replicate and interpret the company’s administration and enterprise convictions, how they have been motivated by way of enterprise stipulations and aggressive strain, and the way they replaced with the times.
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