Download Celebrity Capital: Assessing the Value of Fame by Barrie Gunter PDF

By Barrie Gunter

Celebrities allure the eye of industrial pursuits and different public figures. They obtain funds from sponsors to advocate manufacturers. they're sought out to seem with politicians in the course of election campaigns. they're used to advertise future health messages. In different phrases, celebrities are usually appeared to own traits that supply them specified worth or what we'll discuss with the following as 'celebrity capital'. which means celebrities are considered as having the ability to upload top rate price to express items, occasions, and concerns and as a result render these things extra worthwhile or powerful.

Employing an engaging and new method of the transforming into scholarly curiosity in big name tradition, Barrie Gunter makes use of the assumption of worth as expressed during the time period 'capital'. Capital often refers back to the financial worthy of anything. megastar capital despite the fact that may be measured in fiscal phrases but in addition in social, political and mental phrases. study from world wide has been collated to supply an evidence-based research of the worth of star within the twenty first century and the way it may be systematically assessed. together with additional examining for college students, key issues and finish of bankruptcy dialogue questions, Gunter creates the 1st method to evaluate the worth of fame.

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